ann asche
Branding / Creative Direction / Design
Training_Center_2500x2500.jpg

Applied Biosystems

 

Applied Biosystems

Design Lead: Visual Identity / Digital & Print design / Direct Mail / Environmental Graphics

Applied Biosystems opened a state-of-the-art installation for training and collaborative research on their campus. The Center offered interactive computer-based training, a fully staffed working laboratory, and the opportunity to collaborate with Applied Biosystems scientists and product development teams. I led the look and feel for the opening of the Training Center, from concept to production of collateral, including photo shoot art direction, digital and print design, direct mail, giveaways, and environmental design.

 
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