SCIEX Product Launch
Creative DIRECTOR: Photo Art Direction / DIGITAL & PRINT design / Event Graphics
SCIEX develops scientific instrumentation, software, and methods for scientists doing research in food and environmental testing, forensics testing, precision medicine, and clinical diagnostics. Partnered with marketing, I led the concept and design materials of a product launch for a hardware and software system used in routine testing. The system was a first of it’s kind in it’s space, focused on ease of use and a new industrial design with a smaller footprint for the coveted space in labs.