DESIGN LEAD: Environmental Awareness Campaign
Life Technologies emerged from instrument-based Applied Biosystems and consumables-based Invitrogen, creating a single resource for scientific tools. A green campaign was developed to highlight the environmental awareness in the new company as it continued to innovate new products for scientists. The recognizable recycle symbol was created with custom illustrations of the products offered by Life Tech. The design was rolled out to a website, print ad, digital ad, and internal posters aimed at increasing employee awareness and engagement with the campaign.